Over the past few years we have seen Corporate Social Responsibility, and also Sustainability continue to increase onto the business agenda, for companies large and small. This has significant ramifications and relevence to Corporate Marketing and Branding. The centre would like to invite those of you that are facing or dealing with issues relating to CSR or Sustainability to get involved here and post your response in this forum thread as views or experiences around these issues, within the context of a corporate brand and corporate reputation.

These can be top of mind thoughts/ideas, examples of your own case studies, practitioner discussion, academic debate or even calls for help on the above (please articulate the issues and concerns you face).

The Journal of Business Ethics announces a special issue focussing on the interfaces among corporate ethics, corporate marketing and corporate social responsibility (CSR). Over the last two decades there has been increased academic and practitioner interest in the corporate-level concepts of corporate identity, branding, communication, image and reputation. It has thus been argued that there should be greater integration across these concepts coupled with a reappraisal of the marketing philosophy at the organisational level. Balmer has concluded that such an integration represents a new phase of marketing thought which he has termed 'Corporate Marketing'. There has also been increased concern with corporate ethics and aspects of corporate social responsibility, due to the growing interest in corporate activities by various stakeholders including consumers, employees, the community at large and the Government.

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Established in 1994 and launched at the House of Lords in 1995 the International Corporate Identity Group (ICIG) was founded by John Balmer with the aim of furthering our understanding of the corporate identity concept among scholars and practitioners in international contexts. To celebrate the 10th ICIG symposium a group of distinguished speakers delivered a number of papers on a broad range of corporate marketing topics in celebration of this important milestone.

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Special edition call for papers - European Journal of Marketing (EJM) 'Identity Perspectives on Corporate and Organizational Marketing'. The announcement of this special edition forms part of the celebration to mark the 10th anniversary of the first special of the EJM devoted to corporate identity and on the occasion of the 10th symposium of the International Corporate Identity Group (ICIG). Currently, there is burgeoning interest in the nascent area of corporate and organizational marketing and renewed interest in the corporate identity by marketing scholars both in Europe and North America. This special aims to reflect recent advances in research and scholarship in these areas. Closing date: 31st March 2008. Further details are available for download here or at the European Journal of Marketing.

Visitors can benefit from  access to a list of abstracts from various International journals as selected for their relevance.  Links through to the publishers has also been provided for information on further download if/as required. More information is available here.

Since the 1950's various concepts have captured the imagination of scholars and practitioners (organizational identity, corporate identity, corporate branding, corporate image, corporate reputation and corporate communications). Each of these concepts has their own intellectual roots and practice based adherents and whilst individual corporate-level concepts provide a powerful, and radical, lens through which to comprehend organizations, individual perspectives are necessarily limited.

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The CCIJ has asked us to promote the following two calls for papers:

 

Special issue on 'Communicating organizational change' - deadline for submission is 15th October 2007 - more information here

 

Special issue on 'Integrated communications' - deadline for submission is 1st January 2008 - more information here

 

Our 9th International Symposium of the International Corporate Identity Group (ICIG) was held in Edinburgh during March 2007 within the prestigious Balmoral Hotel. This symposium aimed to reflect the recent upsurge in scholarly interest in corporate and organizational marketing and the branding of organizations, as well as reflecting renewed academic interest in corporate identity.

The Symposium considered Corporate and Organisational Marketing and the interlink with:

Branding of Large or Small to Medium Sized Organizations

Employee behaviour as a component of the organizational brand

Organizational Identity/identification and the brand

Corporate Identity

Visual Identity

Corporate Communications

Corporate Social Responsibility

 

Pictures of the event are available here.