The Journal of Business Ethics announces a special issue focussing on the interfaces among corporate ethics, corporate marketing and corporate social responsibility (CSR).

Over the last two decades there has been increased academic and practitioner interest in the corporate-level concepts of corporate identity, branding, communication, image and reputation. It has thus been argued that there should be greater integration across these concepts coupled with a reappraisal of the marketing philosophy at the organisational level. Balmer has concluded that such an integration represents a new phase of marketing thought which he has termed 'Corporate Marketing'. There has also been increased concern with corporate ethics and aspects of corporate social responsibility, due to the growing interest in corporate activities by various stakeholders including consumers, employees, the community at large and the Government. Hence, for many contemporary organisations, an explicit CSR and ethical remit coupled with a heightened awareness of the strategic importance of Corporate Marketing appears to be of critical importance in comprehending and managing these entities. To date, the relationship between Ethics and Corporate Marketing (‘Ethical Corporate Marketing’) in combination with CSR has received little published attention.  A major objective of this special edition is to examine what we believe to be important and emerging interfaces in greater detail. Closing date for submission is 30th June 2008. Further details are available for download here.